A strategic advisory consultant working with a client to assess their fleet operations.

Strategic Advisory Services

Smarter fleet strategy starts here

At Custom Fleet, we know that no two fleets are the same

That’s why our Strategic Advisory Services are built around your unique goals—to help you get the most out of your vehicles, improve driver safety, reduce costs, and plan for a smarter, more sustainable future.

Get in touch with us

Tailored advice that delivers results

Our team of expert fleet advisors works closely with you to understand how your fleet operates today and where you want it to go tomorrow. Whether you need help cutting costs, transitioning to electric vehicles (EVs), or boosting efficiency, we’ll create a strategy backed by data and years of experience.

We can help you:

Review fleet performance, costs, policies, and driver safety
Benchmark your operations against industry standards
Identify opportunities to save on fuel, maintenance, and operations
Develop your EV strategy and transition plan
Align vehicle selection with your budget and operational goals
Review and update driver policies to match business needs

Business people and presentation with whiteboard in an office, discussing fleet optimisation for a customer.

How we work with you

Understand & benchmark We assess your fleet’s current setup, goals, and challenges.
Validate & collaborate We confirm our insights with your team and refine recommendations based on your feedback.
Strategise & plan We build a practical action plan with clear milestones for your fleet’s transformation.
Implement & track We support rollout, monitor progress, and share ongoing insights and trends.

With this understanding we’ll then identify data-driven opportunities and key strategies to optimise your entire fleet.

1. Understand and benchmark - Understand your strategic and operational priorities. Analyse current fleet policy, employee and vehicle roles, and operational requirements and processes. Identify potential cost savings for: vehicle selection, and indicative total cost of ownership analysis. 2. Validate our assumptions - Collaborative stakeholder sessions to validate our assumptions and assess impact of change. Recalibrate our key hypothesis, insights, recommendations, and action plans. 3. Recommend key strategy - Finalise the overall strategy and execution plan. Agree on an implementation plan and key milestones. 4. Implement, plan and track - Ongoing fleet reviews to track progress against objectives. Tailored, tracking, measurement and performance reporting. Keep you informed of market insights and emerging industry trends.

Since 2015, we've helped customers in Australia and New Zealand uncover $100 million+ in annual cost savings every year.

Case study: Driver behaviour and speeding (telematics)

The challenge

A high number of speeding events indicated anecdotally
Business and safety risks due to a lack of driver behaviour visibility and supporting processes to track, measure and control driver behaviour

Our approach

Installed telematics units in tool of trade vehicles
All drivers were aware they were being monitored
Captured telematics data for 3 months following installation
Formed baselines and understood behaviours
Communicated findings without personally identifying drivers
Delivered in accordance with privacy principles
Implemented driver behaviour reporting to drivers and their line managers
Highlighted instances of low-level speeding which is still a risk
Supported process to continually monitor

Delivered outcomes

Increased driver safety by addressing driver behaviours
63% improvement in driver behaviour within 90 days
77% decrease in speeding events over the longer-term (reduction in harsh acceleration, harsh braking, harsh cornering and an 85% reduction in speeding events > 20% over the posted speed limit)
Secondary benefit of reduction in fuel consumption and carbon emissions

Case study: Carbon emissions reduction and tracking

The challenge

A strong customer mandate to reduce CO₂emissions
200+ vehicle fleet and over 80% with high CO₂emissions
We identified and recommended ‘best practice’ solutions for vehicles options, features, carbon emissions, whole of life costs, and guidance on HR impacts, vehicle policy and change management
Established ongoing support with CO₂reporting and forecasting to promote the low carbon message within the organisation to build support for a transition

Our approach

Conducted a full fleet review to understand vehicle roles and operational requirements, conduct policy review, and gap assessment
Discussed possible ways to reduce fuel consumption and carbon emissions
Completed a review and analysis of ‘whole-of-life’ costs, vehicle features, CO₂
comparison, and vehicle replacement options – balancing carbon emissions and cost reduction
Provided our data-driven cost reduction forecasts
Delivered a customised implementation plan
Instituted tailored tracking, measurement (replacements, spend, policy compliance, driver behaviour, fuel usage, carbon emissions utilisation, vehicle idling monitoring via telematics)
Delivered strategic reviews to learn, action, and refine

Delivered outcomes

Data-based evidence as the catalyst for change
$2.7m+ in cost savings and 2,400 tons in carbon emissions identified to reduce over 5 years
Customer transitioning to hybrids as an interim step towards a low carbon future
Consolidated fleet management, reduced admin, complete “one stop” digital control and visibility

Ready to optimise your fleet?

Uncover the hidden potential in your fleet. Whether you're looking to reduce costs, improve safety, or future-proof your operations with EVs—our Strategic Advisory Services team are here to help.

Call us on 1800 812 681 Email us